We know we have been talking a lot about Facebook recently, but that’s just because Mark Zuckerberg and his team seem to be very busy in recent months. Now, Facebook is about to present a total redesign of Facebook Business pages. But don’t worry, as always Infolinks will not let you stay behind; that’s why we want to help you prepare by following you through the new look Facebook Business Page look for 2014.
After Facebook announced its recent algorithm change, introduction of video ads and the demise of sponsored stories, many page owners have started in recent weeks to complain that their Facebook Business Page organic reach has almost disappeared. Even though Facebook has not officially responded to these allegations that they are trying to force Facebook Business Page owners to start paying to reach their own audiences, it is likely that the upcoming redesign is aimed to appease some of the recent “anti-Facebook” buzz.
What will the new Facebook Business Page look like?
1. A New Streamlined Timeline
The right-side column of your timeline will display your posts. The left side will feature the details of your business, including a map, address, phone information about your business, including a map, hours of operation, URL, photos and videos. In the past, people has to click through to your “About” page before they could receive this information.
2. Wider Posting Column and Cover Photo
Page posts will expand to 511 pixels wide, instead of the previous 403 pixel limit. Use the added real estate to feature bigger, engaging photos with your posts. The new Facebook Business Page design also allows a larger cover photo 851px wide by 315px high
3 User-Friendly Admin Tools
No more searching for your recent activity and insights. The new Facebook Business page will have a new navigation options on the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.
The new Facebook for Business page design also features a responsive “This Week” section. No matter where you are on your page, you’ll be able to see information about your ads, new likes, post reach and unread notifications and messages.
4. Pages to Watch
Along with the new Facebook Business Page design, Facebook is also opening a new “Pages to Watch” feature in the Page Insights tool for all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.
On the “Overview” tab of Page Insights Facebook Business Page admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.
How can you get the new Facebook Business Page? Join the Waiting List
The new Facebook for Business page layout will not happen “automatically, AllFacebook tells us the page administrators will soon receive an invitation that reads “Coming soon: a new layout for Facebook pages. Add your page to the wait list to try it out.”
The message will appear on your cover photo, and will look like this:
Have you received your invitation? What do you think of the new layout? We would love to hear your thoughts! Want to stay up to date with all the changes in social media? Be sure to follow Infolinks on Facebook, Twitter and Google+