As you know, the European Union’s General Data Protection Regulation (GDPR) 2016/679 (“GDPR”) went into effect on May 25, 2018. The GDPR broadly applies to all companies that process personal data from citizens of the European Union (EU) and affects virtually all companies in the digital publishing and advertising ecosystem.
We deeply value our Publisher relationships and recognize the extensive challenge GDPR places on you and we are here to help and be a solution. To ensure we are mutually compliant and you can continue to grow your advertising earnings with Infolinks Media, we have pursued a Publisher focused strategy. Please read everything to ensure you are informed.
It is very important you are informed and are in compliance with our respective GDPR obligations, including updates to the privacy and data collection policies. Since the GDPR requirements apply separately to each entity involved in personal data collection and processing, we will each be individually and independently responsible for complying with our own obligations under the GDPR. This notice will define the respective obligations between our companies under our commercial relationship going forward:
IAB Framework & Consent Signals. You may consider registering as a Global Vendor through the IAB Europe Transparency & Consent Framework so that you can take advantage of standardized user consent capture and signals sent through Consent Management Providers (CMPs) based on the Framework.
Publisher Solution. While you work towards individual compliance, Infolinks Media recognizes that many publishers will not be fully compliant and we are committed to providing a solution to ensure you can continue to work with Infolinks in EEA countries. To comply with the GDPR regulations we have converted all advertising targeting in the EEA to NON Personally Identifiable Information (PII) contextual only targeting. We have made significant technological adjustments to prohibit advertisers from collecting or targeting PII in the EEA and we will continue to provide non-audience specific contextual only targeting. We recognize that gaining ‘consent’ is challenging so at this time, the Infolinks ad systems will default to user consent NOT being granted in the EEA. This will ensure all our advertising and publishing partners are compliant with Infolinks and can continue to offer Infolinks to all audiences.
Ads.txt Update. To further enhance your advertising revenue we strongly recommend you update our Ads.txt IDs to your site. Please login to your account to receive the latest Ads.txt IDs.
In the near future, we will be providing a simple ‘Consent’ transfer solution that will enable you to update Infolinks Media if you have received appropriate user consent on your site so that we can provide PII targeted advertising. We will update you of that solution shortly.
In conclusion, we are pleased to ensure Infolinks Media is compliant and you can continue to enjoy our ad products and earn income. If you have any questions please email: firstname.lastname@example.org
Useful GDPR Information: