Want to get some of that high quality holiday season traffic? With Thanksgiving behind us and New Year’s eve just around the corner, we here at Infolinks want to continue to make sure that all of you take advantage of the different opportunities that the holiday season has to offer. After we reviewed how to prepare your site for Black Friday, we turn to the always relevant issue of keywords.
Research Last Year’s Top Holiday Keywords:
Last year’s top holiday keywords can help your SEO efforts this year as they are likely words that will be used heavily throughout this year’s shopping season as well. Knowing this data could help you put appropriate products and content on your site. But if you immediately think this type of keyword or content doesn’t fit into your site, pause for a minute and think. Be creative — almost any keyword can be optimized to fit into any category or specific kind of site.
Optimize Your Content
This should be a no-brainer, but after you finish conducting your holiday keyword research, the next step should be determining the content you want to create and promote. This involves optimizing your URLs, meta descriptions and titles with the targeted holiday keywords. You may also find your pages’ SEO value increasing if you add small blocks of copy to each page with the targeted holiday search terms or even linking to relevant content.
Revisit Google Webmaster Tools
Check your Google Webmaster Tools for any crawl errors to fix. Review the “health” of your site in general and fix any 404 errors. Review your crawl stats to understand how many pages are crawled and see if there anything suspicious about your crawl stats? Remember, if Google isn’t crawling your site effectively you can’t maximize indexation, meaning you can’t maximize rankings.
Build Links, Email, Social and Blogs
Drive links to holiday pages by highlighting relevant content on your site in scheduled email blasts, Facebook, Instagram, and other social properties. Pinterest is particularly suited for promotion of gift content. Consider creating a holiday gift idea Pinterest board optimized with keyword targets in the name and description. It’s also important to reach out to other bloggers on the Internet, and look for guest blogging opportunities.
Turn on InSearch:
Now that you are optimized and holiday keywords friendly, the next step making sure all your hard work doesn’t go to waste. Infolinks’ InSearch enables publishers to fully monetize high quality search traffic. InSearch also improves your SEO by providing extra high quality links to your website, as well as assists in lowering bounce rates by adding relevant links for your visitors to click on. Click here to activate InSearch on your website!