All website owners and bloggers understand how important social media marketing is to boosting brand recognition, brand loyalty, conversion rates, SEO, etc. Here are 7 essential tips to make your posts share-worthy.
1. Write Posts that Create Strong Emotions
Unsurprisingly, research shows that articles that create strong, positive emotions such as awe (25%), laughter (17%), amusement (15%), and joy (14%) get the most shares. To get the maximum amount of shares, your content should elicit positive emotions in the reader.
- Awe (25%)
- Laughter (17%)
- Amusement (15%)
- Joy (14%)
- Empathy (6%)
- Surprised (2%)
- Sadness (1%)
- Other (15%)
2. Make It Easy to Share Content
It is necessary to include visually appealing content sharing buttons in every social post. Research has shown that if it takes more than 2-3 steps to share the content, the chance of someone sharing your post is much lower. It is also important to include at least 3-4 social sharing options like Twitter, Facebook, Instagram, or Pinterest.
3. Ask for Shares
Learning more information is the primary reason people read your content. It’s a good idea to remind readers to share your content as a way to bring value to their friends and followers on social media. Research shows that when a CTA is present, Pinterest posts get 80% more pins. Tweets that ask people to share receive 51% more retweets.
4. Add Images
Plain text is not enough anymore. If you want to get your content shared, it is important to use carefully chosen. For example, research has shown that tweets with images are 94% more likely to be shared or re-tweeted than tweets without any images.
Nowadays, readers don’t relate to Photoshopped images or stock photos. To increase the share rate of your post, it is best to use authentic or candid photos that show people’s real emotions in real situations because it makes the post more relatable.
5. Make Use of Listicles
Listicles are a great way to get your content shared. Listicles are easy to read, easy to remember, and easy to perceive.
6. Write Long and Insightful Articles
Studies show that fewer than 5% of bloggers write posts that are greater than 1500 words on a regular basis. If you want your content to go viral, it is important to create well-written, thought out content. Findings reveal that articles with more than 2,500 words get over 6,000 social shares.
7. Create Round-ups and Ask for Shares
Roundups are another way of getting your content shared. Roundups are articles where you simply “round up” the opinions and beliefs of experts on a specific topic. Once you finish, you should ask the contributors to promote it so you can expand your reach.
According to a study, content written by an authoritative person or one who has significant influence gets more shares.