Remember the last time you tried browsing a non-mobile site with your smart phone? When the page finally loaded, you scrolled back and forth to read it, got frustrated and left. Now imagine this happening to your visitor. The mobile market is on the rise and everyone wants in. Infolinks brings you the top reasons for converting your site to go mobile before it’s too late.
There’s no way around it, people are constantly using their smartphones. Only in the US, more than half of the population uses their smartphone to access the internet. Big names like H&M, The Boston Globe, Taco Bell and Wal-Mart have realized the importance of converting to mobile sites. The facts are there and can no longer be ignored. Non-mobile friendly sites will lose their traffic if they don’t go with the flow.
Facing the facts
Users prefer to access the internet from their phones, from the palm of their hand, instead of from their desktop or laptop. A website that is not adapted to small screens will not appeal to the user and will lose traffic. Here’s why:
- Size matters
Browsing from a mobile device to a traditional website is frustrating and uncomfortable. The screen size is small and the content area is too big, providing a lousy user experience.
- Time is money
Users expect a website to load in two seconds or less. Loading a non-mobile friendly site on a small device usually takes longer due to bandwidth limitation when on-the-go. Mobile devices are still slower than most desktops and laptops.
- Beauty is in the eye of the beholder
On non-mobile adapted websites, navigating without a scroll wheel or hovering over menus is not only uncomfortable but just not pretty.
- It all comes down to business
Mobile-optimized sites will display ads at a higher quality, which can help generate higher revenue. Not adjusting the ads to mobile sites will bring fewer clicks and much lower revenue.
So how do you go mobile?
Stay tuned in the coming weeks for tips on how to mobile-optimize your site. Have you joined the mobile frenzy? Share your experience with us on Facebook, Twitter and Google+ and learn what others have to say.