InText ad provider, Infolinks, upped the creativity factor this week when launching the first in a series of animated videos targeting top websites. The InfolinksO, the new superhero of InText advertising, first visits PerezHilton.com where he dishes on the gossip mogul’s adoration of Lady Gaga, his semi-scandal with Miley Cyrus and the magic of turning content into money via Infolinks. The entertainment quality and customization of this campaign create a unique marketing strategy to reach the “big fish” in the blogging world.
“Perez Hilton has a huge following, quality blog and personally I am a fan,” shared Shay Klapper, the Head of Marketing at Infolinks. “The InfolinksO is our way of reaching out to Perez in a fun and unique way that he will appreciate.” This animated short is the first in a series that Infolinks has produced. They will be releasing customized videos weekly to get the attention of different top websites and blogs.
The social and viral aspects of this campaign are foundational as Infolinks is calling on its some 22,000+ Facebook Fans to help spread the word. Infolinks fans wanting to join in the InfolinksO’s mission for PerezHilton.com are encouraged to:
- Share Perez Hilton’s YouTube video online
- Post this comment on PerezHilton.com and Perez’s Fan page: “Perez, let the InfolinksO make magic with your content http://tinyurl.com/65zqxrx ”
- Tweet Perez: “@PerezHilton, let the InfolinksO make magic with your content http://tinyurl.com/65zqxrx”;
Infolinks, established in 2007 and backed by Primera Capital, is the fastest growing provider of In Text advertising services. Since the company’s incorporation, thousands of websites worldwide have integrated Infolinks InText ads. Infolinks utilizes cutting-edge technology to guarantee its publishers receive the highest revenue.