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Infolinks Revolutionizes InText Advertising Precision by Incorporating Hadoop and HBase

infolinks, July 21, 2011

Infolinks secured its position as a leading force in the InText advertising industry by implementing the groundbreaking technologies of Hadoop and HBase to their already highly performing system. Continued leadership among contextual ad networks is contingent on Infolinks providing each of their 10 million URLs in their network with the most relevant and highest paying ads.

Infolinks can now create very fine-grained statistics nearly impossible with other architectures. This heightened contextual analysis aptitude upgrades both keyword caliber and correspondence to relevant ads.

“The integration of Hadoop and HBase enhances our analytical capabilities for the large amount of data at our disposal, which in turn raises the precision of our keywords,” shared Moshe Moses, Infolinks CTO and VP of R&D. “The technological base of our company is already industry leading, but we are dedicated to improving our infrastructure to increase revenues for publishers and guarantee better results for our advertisers.”

Online InText advertisers claim to offer the highest click through rate (CTR), however, without precise matches between keywords and relevant content, CTR suffers. This new integration is ensuring that Infolinks can continue to guarantee the highest payouts to their publishers and also expose advertisers to targeted users on congruent content.

About Hadoop and HBase 
Hadoop provides a framework for large scale parallel processing using a distributed file system and the map-reduce programming paradigm. The Apache Hadoop project develops open-source software for reliable, scalable, distributed computing. Hadoop includes such subprojects as Map Reduce and HBase. HBase is a scalable, distributed database that supports structured data storage for large tables.

About Infolinks 
Infolinks, established in 2007 and backed by Primera Capital, is the fastest growing provider of In Text advertising services. Since the company’s incorporation, thousands of websites worldwide have integrated Infolinks InText ads. Infolinks utilizes cutting-edge technology to guarantee its publishers receive the highest revenue.


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