Players in the advertising industry often target Europe as one geographical market for online campaigns. Infolinks’ latest study provides deeper insight on this notion. Over Q3 and Q4 of 2012, Infolinks analyzed CTR (click through rates) of European countries, based on a sample of 1 trillion impressions from their 100K publisher network.
The study reveals a correlation between European regions and online engagement. Western European countries displayed higher clicking rates than Eastern European countries, with Portugal, Spain and Greece in the forefront. Scandinavian countries showed the lowest CTRs of all European regions with Denmark, Iceland and Finland at bottom.
With online advertising constantly evolving, advertisers may need to take a closer look at regional engagement trends when targeting the European market.