The Internet is flooding with information and endless amounts of content being posted every day. Headlines are the first thing people read. They need to be compelling enough to attract the readers’ attention. That’s why Infolinks gathered for you the most important tips on how to name your post and get people to click!
On average, 8 out of 10 people will read the title of a post, but only 2 out of 10 will actually click. Titles mark that fine line between a post being read or ignored. Writers can’t afford to just think of a quick phrase and hope it catches the reader’s attention. Titles need to be well thought out and a good amount of brainstorming should be put into coming up with an appealing result.
So how do you write good headlines?
The golden rule to writing a good headline is illustrating what the article has to offer its audience. In a few words, let your readers know how they can benefit from the content. Here are six valuable tips on how this can be achieved:
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Put yourself in your reader’s shoes
What can they relate to? Give them a solution to their problem. For example: “Create Awesome Content… Even if You Are Not a Writer”.
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Include powerful words
For example: secret, easy, discover, fascinating, amazing, outstanding, and stunning.
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Create a sense of urgency
Readers won’t want to miss out on a headline that says: “Monetize Your Site Now and Earn Big!”
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Ask a question
That will impel your visitors to respond. Include words like “you” to engage them even further: “Have You Heard about the Latest Trends in Social Media Marketing?”
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Don’t write misleading headlines
That are attractive, but say nothing about the content of the post. If the title says “How to Design a Mobile Site” and you only promote a website design studio, it will annoy your readers.
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Think SEO
Keep in mind Google’s new search algorithm, the Hummingbird and make sure your headline renders a concept.
Always remember to analyze your traffic constantly to see what content attracts new visitors and what keeps your fan base coming back for more.
Have you written a winning name for your post? Share your headline creating tips with the Infolinks community on Facebook, Twitter and Google +.