Good advice is not that easy to find these days. It seems like every second person online is calling himself a “strategist” or “social hacker”. That’s why we wanted to give all of you Infolinkers some good pointers by featuring top experts in right here on our blog. From website design and social media strategy to advanced web analytics and content creation, we promise to give you only the best advice out there.
That’s why we are so honored to feature Derek Halpern, founder of Social Triggers, a blog that shows you how to use the web to attract leads and sales for your business.
The Derek Halpern “Easy Guide to Get More Traffic”
If you’re looking to get more traffic to your website, here’s what you need to know:
Stop creating content.
Yes, you read that right. The secret to getting more people to visit your website has nothing to do with how much content you create. Instead, it has to do with how good you are at getting the content you already have into the hands of more people.
Keep reading and I’ll explain. I’ll also share a FREE video and a FREE ebook with you.
Unless you’re running a website that focuses on breaking news, you’ve probably got some articles that are beneficial people today, tomorrow, and for years to come.
Maybe not all of your articles, but SOME of them, right?
Maybe you’re a food blogger and you post recipes. Maybe your a mommy blogger and you give tips on how to stop your baby from crying. Whatever the case, you’ve got SOMETHING that is good today, tomorrow, and for years to come.
Well, if you spend your time creating that content and that content only gets 1,000 hits, chances are there are one million other people in the world who can benefit from what you wrote. So, why create MORE content when you already have a piece of content you can use to get more visitors?
This simple idea is lost on a lot of people.
They think, “Well, it’s old.” But they fail to realize that what’s old to them is new to other people. And when an article only gets 1,000 hits, it may be old to those people, but it’s going to be new to 1,000,000 other people. All you have to do is get your content into the hands of people who haven’t seen it yet.
Now here’s the thing: Right about now, people always say, “But if I keep sharing the same article on social media, won’t people get annoyed that I’m sharing the same article?” OF COURSE.
You’re not supposed to share the article with the same 1,000 people who already saw the article. You’re supposed to find NEW people who can benefit from the article. That means, you can’t send it to your social media page 74 times. That’s not promoting your stuff. You need to reach out to other websites that have readers you want… and convince them to share it.
How do you do that?
That’s where what I call “The Write Email, Click Send” strategy comes into play. And I filmed a video about it right here:
It’s that easy.
When you want to get your articles into the hands of new people, all you have to do is write emails, click send. (And of course use the strategy I share in the video). But let’s take this a step further…
If I were to break this down into “time spent,” here’s what I’d say: You should spend 20% of your time creating content, and 80% of your time promoting it. This doesn’t mean you rush out garbage content. This means you spend a week on creating a GREAT piece of content, and then spend 4 weeks trying to get that content into the hands of more people.
“Does it really work?” you ask?
Well, look at this chart:
As you can see, when I started my blog Social Triggers, I built it from scratch to almost 27,000 subscribers in the first 13 months.
Now look at how much content I created during that same period:
As you can see, in the first 13 months after I officially launched Social Triggers, I amassed almost 27,000 subscribers… and I only updated my blog 2.53 times each month. What’s even better is, I then went on to break 70,000 subscribers without drastically increasing the amount of content I create each month.
How? Because it’s not about the content – It’s about how you promote the content.
How can you promote your content?
Well, as I mentioned earlier, promoting your content is as easy as “Write Email, Click Send.” I talked about that in the video embedded above.
But if you’re looking for MORE ways to promote your content on how to get more traffic, then here’s what you need to do:
I wrote a free ebook called “How to Get Your First 5,000 Subscribers,” and I share the exact strategies you can use to get your first 5,000 subscribers. Long story short, I walk you through 3 different types of promotional strategies you can use to start getting more people to your website today. You can download that ebook right here. It’s FREE.
But what ELSE can you do?
You can make a commitment to yourself to start creating MORE content that lasts. Content that can be beneficial to your readers (and new readers) today, tomorrow, and in the future. And don’t skimp out on it, either. Create the BEST stuff. Then focus on promoting the best stuff. And you’ll find that it will be a whole lot easier to get more traffic. The secret? It’s all about the psychology of human behavior.