Last month Mother’s Day played a key role in the niche category Family & Community as far as keywords were concerned. This week Infolinks takes a look into the online effects of Father’s Day in the category Gifts & Occasions. It turns out that Father’s Day had just as big an impact. Read on to see where advertisers are putting their money and make sure that you’re getting in on it.
Father’s Day in the US was this past Sunday, June 17, and the data is here to prove it. Online trends started forming as the search for the perfect present began. Online shopping has never been easier with secured browsers for online credit card payments, PayPal and other forms of internet payments.
The top ten keyword for Gifts and Occasions:
1. Gifts for Dad
2. Wedding Invitations
3. Credit Card Payment Online
4. Father’s Day Sales
5. 50th birthday ideas
6. Gift Baskets
7. Father’s Day eCards
8. Party favors
9. Birthday Cards
10. Buy Online
These trends give a peek into this modern era in which we live. Father’s Day eCards made the top ten list, which presumably means that more and more people are showing their appreciation through the web. Everything else happens over the information highway, why shouldn’t dads receive affection this way too. It wouldn’t be an American holiday if a sale wasn’t involved, so it’s no surprise to see a Father’s Day Sales search in the mix. Of course, this means sales at the mall and online sales, for easy gift-giving from your door to Dad’s. Holidays are a great time for advertisers to step up their game and make a move to be more prominently displayed.
Make sure to get a head-start on the next holiday, at least a week before, to get top rated ads on your site. You don’t have to have a site in Gifts & Occasions to fit holiday-related articles onto your site. Be creative!