Last month we rolled out a brand new Publisher Center including a sleek interface with many new features. We’ve made a few upgrades since then to improve reporting stats and add some navigational features to make your life easier. Read on for an easy guide to help you navigate these exciting changes and to learn more about how the new reporting system will benefit you!
Viewing is IN, Clicking is OUT
You will notice a few changes to your Reports page. Instead of calculating CTR, clicks and Page eCPM, your earnings will be calculated using Net Page Views, Ad views and Ad eCPM. Here is a breakdown of each:
Net Page Views: The number of times a website is loaded, calculating only pages containing at least one Infolinks ad.
Ad Views: The number of times Infolinks ads were viewed on your site. These are ads that are actually viewed (e.g. for InText the link was hovered and the bubble appeared and displayed the ad).
Ad eCPM: (Total earnings / Ad Views) X 1000 In other words, an indication of how much money you’re making per 1000 viewed ads.
This means that you will earn when people are exposed to Infolinks ads, not only when they click!
This is really big news for our Infolinks family! Now your earnings are based on views and not clicks, which means higher earnings for you. Clicks don’t always equal real engagement in advertising, and you will get paid just for exposing readers to our highly relevant ads. This new system is a direct result of our newest ad product and its function.
Easily Add More Infolinks Products
Another cool feature of our made-over Publisher Center is that on your Reports page you have a status bar at the bottom alerting you to which Infolinks products are currently activated on your site. A green circle above the product icons indicates that the featured ad unit is currently enabled on your site, while a red circle means it has not yet been activated. Go green across the board and watch your earnings soar.
We are working hard to improve your user experience and earnings, but you haven’t seen anything yet! Over the next few months you can expect to see even more exciting changes. Stay tuned.