This past Sunday, some of the most beautiful women in America gathered together to be judged on their beauty, talents and intellect. What does this mean in the world of online advertising? This week the niche category of Beauty & Personal Care was overwhelmed with top paying keywords related to Miss USA. Beauty may be in the eye of the beholder, but the money is in the pockets of with these keywords.
All 50 states plus the District of Columbia had a representative in Las Vegas, Nevada this past June 3rd, making this the 61st Miss America Pageant. Proving that social media has a place everywhere, for the first time ever, a question was solicited from Twitter to be one of the final questions.
The top ten keywords for the niche category of Beauty & Personal Care:
1. Sephora
2. Miss America 2012
3. Teeth whitening
4. Short hair styles
5. Miss America judge
6. Crest toothpaste coupon
7. Laura Merciers
8. Mascara
9. Olivia Culpa
10. Clinique
Advertisers bid top money for a showcasing in the Miss America pageant, whether on TV or online. Most beauty product lines can tie their messages and ads to Miss America, right where advertisers want to be. A stage full of beautiful women and celebrity judges including Rob Kardashian and Arsenio Hall, it’s no wonder this year was the top-viewed Miss America yet, with over 4.5 million viewers.
It’s not too late to get in on the beauty hype. You can cover an article about Miss America even if your site isn’t in the niche category of Beauty & Personal Care. Make it a news story, a current event, fashion update or more, and make sure you’re getting in on some of the trending action this week.