Last week our first post in the new Trend Center
was about the website niche Food and Health. Continuing on the path of well-being, this week’s post is about the trends found in the Sports and Fitness category in the US. The words listed below are the most commonly selected words in this niche, and the highest paying, in the Infolinks network. Why is this important for you? These are the top words advertisers are scrambling for.
It’s not hard to see the trend in this week’s keywords. Anytime there is a major event happening in your site’s niche, you can bet that keywords having to do with the event are going to be hot. This week’s event was the summation of March Madness in its entirety, the 2012 NCAA College Basketball Tournament. The start of the tournament had 64 teams playing each other for the top spot. On Monday night, Kentucky and Kansas universities battled it out on the court, leaving Kentucky, and this week’s keywords, as the champs.
This week’s most popular double underlined keywords in the category of Sports & Fitness:
1. Tournament
2. Weight training
3. NCAA final four
4. Training shoes
5. Exercise machines
6. Game times
7. Swimsuits
8. New balance
9. Jerseys
10. Basketball
The trend is clear – advertisers looking to reach the masses in the US had basketball and basketball-related words on their minds. In this week’s list, fifty percent of the words were tied to the ever-anticipated annual basketball tournament. This is big for both publishers and advertisers alike.
Of course, there are other keywords in here besides basketball-related ones, among them words geared towards working out and general fitness. This shows that there will always be non-event words infiltrated into the mix of the most popular, allowing those publishers and advertisers who don’t have sites or products related to an upcoming event to rest at ease.
Again, make sure you’re taking steps to always be on top of what’s happening in your site’s niche so your readers will stay engaged and have the top choices for relevant ads. Next week brings a new niche with new trends, and it might be yours – stay tuned.