There’s plenty going on in the US, but America has one thing on her mind: the Olympics. London 2012 is bringing even more hype than previous years as social media links us to instant wins, losses, stats and real-time events. For example, when NBC delayed the Olympic opening ceremonies for prime time, Twitter fans raged using the hashtag #NBCFail. This week the Sports & Fitness category is full of Olympic gold.
The London Olympics 2012 officially began on July 27 with an opening ceremony commemorating England’s history. The journey of the torch began in Greece where it was lit on May 18 and ended with the lighting of the cauldron at the Olympic ceremony by 7 young English athletes.
Sports & Fitness Trending Keywords:
1. Olympic Gymnastics team
2. Michael Phelps
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4. London Olympics 2012
5. Gold Medal Count
6. NBC schedule of Olympics
7. Olympic Schedule
8. US Olympic Basketball Team
9. Olympic history
10. Olympic torchbearers
Leading social networks and hot websites with the latest news (think Mashable, TechCrunch, Huffington Post, and more) have dedicated full pages of their website to the Olympics. Infographics, charts, live feeds and video clips from the games have all been big viral hits, lighting the internet with the very bright Olympic torch.
Aly Raisman’s parents’ reaction to her bar routine in London went viral as soon it hit the internet. This event is a no-brainer for advertisers – the Olympics promise to be the most viewed spectacle of the summer with. The whole world is tuning into the games, especially the US with Olympic stars like Michael Phelps, and Aly Raisman and basketball favorites Kobe Bryant, LeBron James and Carmelo Anthony.
The Olympics aren’t going anywhere just yet – there’s plenty of time to keep your readers entertained with the latest event of the summer, no matter what your niche category is. August 12 marks the last day of the Olympics, one of the biggest advertising opportunities – make sure you’re prepared.