Bannner Blindness occurs when visitors ignore display ads while reading website content. This phenomena affects the entire online community, from website publishers to advertisers and brands. For instance, the average American user sees 1,903 ads a month, while just 2.8% of the users find these ads relevant. Infolinks rounded up the latest numbers and facts on banner blindness from 2012 in the following infographic.
Join Banner Blindness!
BannerBlindness.org has a whole slew of information to help you fight the Blindness. Visit the site and sign up for the newsletter to always be in the know. You can also follow the site on Facebook and Twitter. And finally, check out Infolinks’ Banner Blindness Infographic chock-full of information (and more crazy facts) that will help guide you on your battle to a higher CTR!