What?

We monetize websites with smart ad units.

Why?

To overcome banner blindness and improve engagement.

How?

With a platform that determines user intent in real-time.

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Our Story

Infolinks believes that digital advertising struggles under the weight of a fundamental reality: Internet users have learned to ignore conventional ads. The industry hasn’t addressed this issue in the past, and it remains the elephant in the room. There are two main reasons why:

People screen out ads
Internet users have adapted to glance right over web spaces that normally contain ads. Numerous eye tracking and heatmap studies have revealed this effect, commonly referred to as “banner blindness”.

Ads need more relevancy
In the past, ads have fallen short of delivering content relevant to the user’s intent. Today, nearly all display advertising targets people at some point after the user’s intent was observed. By then, people have moved on.

Infolinks was founded in 2007 with the goal of overcoming these challenges to deliver greater revenue to publishers and higher levels of performance for advertisers.

In³ (Infolinks Intent Intelligence), our breakthrough platform, analyzes content in real-time, and empowers advertisers to target intent at a keyword level. Infolinks avoids banner blindness by displaying ads in non-traditional, yet highly effective placements. Simply put, we serve more relevant ads that get more attention. That’s why our ad units generate 30 times the engagement rate of traditional display ads. And how we’ve built the fourth largest marketplace of sites in the world. Infolinks drives revenue for over 100,000 sites in 128 countries with ad products including InFrame, InSearch, InTag, and InText.

Infolinks is headquartered in Palo Alto, CA with an R&D Center in Tel Aviv, Israel and offices in New York, Chicago and Buenos Aires.

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Our Team

  • Dave Zinman

    Chief Executive Officer

    Dave joined Infolinks in 2012 as CEO. Prior to joining Infolinks, Dave was COO for Inadco. From 2007 through 2010, Dave...
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    Dave joined Infolinks in 2012 as CEO. Prior to joining Infolinks, Dave was COO for Inadco. From 2007 through 2010, Dave was VP & GM for Display Advertising at Yahoo! Dave joined Yahoo! through the acquisition of BlueLithium, where he served as SVP & GM. As a founder of AdKnowledge in 1995, Dave pioneered ad serving technology and is credited by Wikipedia as co-inventor of the ad server. The company was sold to CMGI in 1999. Dave graduated Magna Cum Laude from Tufts University with a dual degree in Economics and Political Science and received an MBA from Stanford Graduate School of Business. When he has spare time, Dave loves going on adventures with his two boys, continuing his quest to hike every trail along the SF Peninsula, and catch a Yankee game.

  • Oren Dobronsky

    Chairman of the Board

    Oren co-founded Infolinks in 2007 and currently serves as Chairman of the Board. Prior to Infolinks, Oren was the...
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    Oren co-founded Infolinks in 2007 and currently serves as Chairman of the Board. Prior to Infolinks, Oren was the founder and CEO of SmartShopper.com, sold in 2007, and co-founder and CEO of Hotbar.com, sold in 2006. An entrepreneur in mind and soul, Oren is continuously innovating visions, but always finds time to… Tango!

  • Yariv Davidovich

    Co-Founder & COO

    Yariv co-founded Infolinks in 2007. Prior to Infolinks, he was the former co-founder and COO of FixYa and served as...
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    Yariv co-founded Infolinks in 2007. Prior to Infolinks, he was the former co-founder and COO of FixYa and served as Director of Products at Hotbar.com. Yariv holds a BA degree with honors in Computer Science and Economics from Bar-Ilan University in Israel. Yariv always welcomes a conversation about innovation and start-ups, and as a new resident of Palo Alto, CA, he’ll appreciate any good restaurant recommendations.

  • Moshe Moses

    Chief Technical Officer & General Manager

    Moshe is the father of the Infolinks algorithm, and has spearheaded the R&D of the Infolinks system since its launch....
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    Moshe is the father of the Infolinks algorithm, and has spearheaded the R&D of the Infolinks system since its launch. Under his leadership, Infolinks platform has scaled to analyze billions of page views in real-time per month. Prior to joining Infolinks, Moshe served as the Head of Development at Dotomi and Senior Platform Architect at Pontis. Moshe holds a BA degree in Economics from Tel Aviv University and an MBA from the College of Management in Israel. Outside of the office, Moshe enjoys spending time with his family and what he’s best at, writing code.

  • Sharon Bandiel

    VP Finance

    Sharon joined Infolinks in 2010 and is responsible for all financial operations at Infolinks. Sharon previously served...
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    Sharon joined Infolinks in 2010 and is responsible for all financial operations at Infolinks. Sharon previously served as Corporate Controller of Maccabi Tel Aviv Basketball Club, VP Finance at SmartShopper.com, and VP Finance at Hotbar.com. Sharon holds a B.A in Accounting and Economics from Tel Aviv University and an MBA from the Recanati School of Business Administration at Tel Aviv University.

  • John Yearout

    Chief Sales Officer

    John joined Infolinks in 2010, where he oversees North American media sales. Formerly Director of Sales at Undertone...
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    John joined Infolinks in 2010, where he oversees North American media sales. Formerly Director of Sales at Undertone Networks and Sales Director at an advertising network, John is a veteran of the InText advertising space. Earlier in his career John spent seven years managing major global brands for The Wall Street Journal. John is a graduate of Connecticut College and in his minimal free time, he plays tennis, plays referee with his three kids and occasionally assists his father with the line of hot sauces “Floyd & Fred’s HotLime”.

  • Karen Lee

    Director of Partner Operations

    Karen manages Infolinks’ demand channel partner relationships. Karen comes from Yahoo!, where she worked for seven...
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    Karen manages Infolinks’ demand channel partner relationships. Karen comes from Yahoo!, where she worked for seven years in Strategic Data Solutions, Pricing & Yield Management and most recently, as Director of Business Operations and Planning for Yahoo!’s Advertising Marketplace. Karen holds a M.S. in Management Science & Engineering from Stanford University and B.S. in Industrial Engineering & Operations Research from UC Berkeley. She loves riding her bike to work and enjoys tennis, masters swimming and yoga.

  • Shay Klapper

    Director of Marketing and Publisher Operations

    Shay joined Infolinks in 2009 and has been the driving creative force behind all marketing ventures and publisher...
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    Shay joined Infolinks in 2009 and has been the driving creative force behind all marketing ventures and publisher satisfaction. Shay brings with him extensive expertise in branding, online marketing, UI /UX, and social media. Shay previously practiced commercial law and holds a LL.B. degree with honors in Law from the Hebrew University in Jerusalem and a LL.M. degree with honors in Law from University of London. In his spare time Shay enjoys cooking vegetarian food and following innovative and inspirational advertising campaigns.

  • Giselle Schubert

    National Director of PPC

    Giselle joined Infolinks in 2010, where she leads the implementation of the Infolinks Direct Response business and the...
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    Giselle joined Infolinks in 2010, where she leads the implementation of the Infolinks Direct Response business and the creation of our Self-Service Advertisers Platform. She formerly served as West Regional Director of Strategic Accounts at ASL, Senior Strategic Account Manager at IAC Search & Media, and National Agency Account Lead at LookSmart.com. In her little spare time, Giselle enjoys high-energy outdoor sports, wine tasting, and staying actively involved in various organizations for community, charity and the Arts.

Jobs

Looking to join a vibrant team of driven, young professionals committed to changing the landscape of online advertising?
Drop us a line at jobs@infolinks.com