Infolinks In-Text Advertising

Transforms Plain Words Into
powerful Brand Assets

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Superior Technology

Real-time bidding with real-time full page textual analysis

We established Infolinks on a simple premise: To reach the highly engaged website audiences with advertisements that precisely match their interests as they read. Over 3 years of research & development, our team combined advanced internet technologies with advertising strategy and extensive buyer-behavior analysis. We boiled it down to:

  • Pinpoint Engagement
  • Contextual Relevance  
  • Technologically Superior Quality

The result is our winning recipe and proprietary technology that catches readers just as they’re most engaged. At the core, our unique technology advantage: Our advanced algorithms combine real-time bidding with real-time full page textual analysis. We match the most relevant ads to readers interests at any given moment. The result is the highest CTR in the industry, brand lift and advertisers who come back for more. This is how we do it:

 

Real-time bidding

Real-time bidding maximizes advertisement relevance at any moment and delivers a smooth experience on any website. 

  • Fully automated live matching occurs as the reader hovers over a word. Live text edits and advertisement changes are therefore reflected in all ad placements, ensuring that only relevant adds are placed within appropriate context every time.
  • Dynamic ad placement loads advertisements as the reader hovers. This creates a smooth experience for readers who can click on your ad without delay or second thought.

 

Full page textual analysis 

Full page textual analysis matches the most contextually relevant ads, delivering the industry’s highest CTR and also prevents inappropriate brand associations. 

  • Full text analysis combines Natural Language Processing, Machine Learning and other proprietary linguistics technologies to ensure that your ads are contextually relevant to the publisher’s content and what your visitors are reading at any time.
  • Automated text analysis ensures that dynamic text changes are reflected in every ad placement. When publishers edit their site content, our system automatically factors these changes and may select alternative key words and ads to best match reader interests. 
  • Proprietary algorithms select the most effective action-driving keywords.

 

Automatic continuous monitoring

Automatic continuous monitoring of all publisher sites protects brands. We know when content is changed. This enables us to avoid brand damaging associations. With Infolinks, a set of kitchen knives would never be advertised within a story about a vicious stabbing.

 

Our advanced technology delivers superior value for advertisers.

Our unique technology infrastructure, sophisticated optimization tools and proprietary IT methodology are far ahead of the market. Our technology is also uniquely efficient, lowering overhead and allowing us to extend your advertising budget further. The result of Infolinks superior technology is highly effective In-Text advertising campaigns with industry leading CTR, brand lift and ROI. 
 

 

 
 
 
 
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